Why is Search Engine Optimization so Important?

• “Because having a fancy website means nothing if your customers can’t find it.”
• (Last modified on: Apr. 9 at: 12:24 am. EST)
  Since the majority of referrals to websites come from search engines, increasing visibility for searches for your key interests and markets is a powerful, low-cost method of advertising for any online business.
• In this section, we will explain the in's and out's of search engine optimization, or SEO. Additionally, we'll show you what we can do for your website:

• External tactics - getting your site linked, referenced and listed in directories and social networks.
• Internal strategies - optimizing the structure and content of your pages

Fast Facts on S.E.O.

• A 2005 study conducted by Jupiter Research revealed that 87% of initial referals to websites come from search engine results pages, or SERP', which means that the remainder came from word-of-mouth, links, email marketing, and advertising. There several things to conclude here:

• People are more likely to find your site if it's listed on search engines
• Spending money on paid advertisements won't yield results that are as effective
• Your site must be designed so that search engines can find it easily

• There are additional benefits to search engine techniques as well. If search engines think that your page is worth visiting, then the content of your site must be worth reading for your visitors. By catering for search engines, the bonus will be that your customers will reap the results.
• If you need proof of what we're capable of, look no further - WHOIS DomainTools has ranked Alizarian.com's SEO score at 99%. In fact, all the websites we have ever made have been rated at least 90%. We're not kidding when we claim that we know what we're doing.
• We know the inner workings of search engines so well that Alizarian.com has its own search engine. To search for articles within our site, simply enter your search words into box at the top right of every page.

Tips, Tactics, and the Rundown on Search Engines

• In order to excel in this field there must be an understanding of the search engine environment. While there are many services, the majority of them are feeding from the the big three: MSN Live, Yahoo Inktomi, and Google. Each collects information in differing ways:

• MSN Live focuses on content - Informative and research engines rank well on their services.
• Google uses “Pagerank” - popular or current events websites get the advantages.
• Yahoo Intomi relies directories - with a preference for paid inclusions.

• However, these difference are just the basic features. The true nature of the methods, or algorithms, that search engines use are more complicated. We have built a glossary to help clarify many issues.
• While these companies provide their services for free, they do want to make a profit. They'll persuade you to pay them money for preferential treatment. However, studies still show that 73% of visitors to search engines still choose the non-paid results - nobody likes ads.

Alizarian.com uses proven, 'White Hat' Techniques

• There are many quick-fixes to cheat the system. Sooner or later, though, search engine algrorithms will catch on and the cheaters face getting their websites delete from results pages.
• We assure you that we will never resort to any 'black hat' tricks: link farming, cloaking, spamdexing, keyword stuffing, mirrors, etc.
• Case study: In February, 2006, car manufacturer BMW tried to cheat by making 'doorway pages.' Their efforts did not last long - soon afterwards, a search for BMW on Google yielded zero links to their company. BMW actually had to beg for reinclusion.

• “Innovative, usable solutions for competitive webpage development” - Alizarian Web Design, Inc.

• This site is under construction. Please stay updated!
  
  last updated on 2007-04-24 EST 23:04:28-0500
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• www.alizarian.com is a partial collaboration with the Web Design Services division of the Apple Sanity Collective at Applesanity.com: an article-based, online service for the exploration of both the beauty and depravity of humanity, as well as the research and development of webpage design, usability, and search engine optimization. Usability testing for Alizarian.com was designed with considerable help from L. Princop. This domain and all its pages are express property of Alizarian Web Design, Inc. - “Innovative, usable solutions for competitive webpage development”