Alizarian Web Design Strategy

• “Purpose, company philosophy, and the application of tactics”
• (Last modified on: Apr. 13 at: 3:59 am. EST)
  All companies must have highly focused and detailed business strategies, in order to thrive. Alizarian.com has developed both immediate and long-term operatives for viable market competitiveness.

Formulation of Strategy

• We, the Alizarian Collective, are fully cognizant of the fact that the industry of both article-based websites and web development are very large and established firmly, while www.alizarian.com is presently, for all purposes, another new entrant among many other new entrants.
• Hence or otherwise, we must differientiate ourselves via uniqueness as we position our organization for competitive advantages. Second, our organization must accept the trade-offs that accompany the price of specialization. Third, we must create value for both our stakeholders and customers, in order to achieve long-term, sustainable, and superior performance. Fourth, our strategies must maintain a high degree of flexibility that can adapt to the fast-past, constantly changing nature of our industry.

Strategy

• By integrating our “Core Competencies” into our strategical formulations, we are confident in our solutions to what we want and how we shall accomplish our goals.
• Contrary to popular belief, the most successful websites are not those that rely upon Flash or Java dependent pages. Instead, we contend that the most important factors are users' experience, purposeful content, adaptability, and visibility.
• Therefore, our first strategical objective will be enhancing usability. Not all users navigate the internet the same way, and not all browsers render pages uniformly. By focusing on interface and usability, we accept the tradeoff of creating websites that, at the expense of hyped aesthetics, shall meet our benchmarks for usability:

• Intuitive menus for navigation
• An integrated, internal seach engine
• Proper layouts for optimal readability
• Preventive measures safeguarding against malicious and accidental usage.

• Our second objective is to ensure purposeful content. Far too many websites today only confuse their audiences. To facilitate the accessibility of content-driven pages, we have developed several benchmarks, which must all be met:

• Clear and precise declaration of intentions
• Formatting that promotes scannability
• Journalistic inverted pyramid writing to ensure most effective delivery of content.
• Easy referencing to critical information
• Layouts that function equally well without styling.

• Our third objective shall rest primarily with accessibility and standardization, as defined by guidelines from the World Wide Web Consortium (W3C), a body of professionals dedicated to improving the internet.By keeping up with the most stringent of proposals, the websites that we develop will never be outdated. The benchmarks will be:

• Meeting the latest in W3C protocols for XHTML 1.1 and CSS 3
• Ensuring access for all types of users, using W3C-WCAG, ATAG and ADA Section 508 recommendations.
• Semantic markup coding for designing adaptable, flexible, future-proof webpages

• Our final objective is for the promotion of the websites that we create. Research shows that over 77% of all references to most websites come from 'organic' results, or hits from seach engine result pages (SERP's). Consequently, search engine opitimization (SEO) is a must. We have developed various methodologies over the years to boost any given page's ratings for any target keyword, across all major and subsidiary public search engines.

• This site is under construction. Please stay updated!
  01006 hits on www.alizarian.com/about/strategy.php
  last updated on 2007-04-24 EST 23:04:28-0500
•  
• www.alizarian.com is a partial collaboration with the Web Design Services division of the Apple Sanity Collective at Applesanity.com: an article-based, online service for the exploration of both the beauty and depravity of humanity, as well as the research and development of webpage design, usability, and search engine optimization. Usability testing for Alizarian.com was designed with considerable help from L. Princop. This domain and all its pages are express property of Alizarian Web Design, Inc. - “Innovative, usable solutions for competitive webpage development”